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    Strategies for Building Brand Loyalty

    Utilising digital innovation to deliver exceptional customer experiences
    Video on-demand now available | #FTDigitalDialogues
    Watch on-demand

    Presented by
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    In Partnership with
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    Senior Industry Leaders Share Their Insights

    Business success has always been driven by a company’s ability to build a positive emotional connection between its customers and its brand. Enhanced customer loyalty has the power to set winning brands apart. What has changed in the digital era, though, is the means companies use to build and maintain loyalty. According to a recent survey of executives, 63% of businesses are now adopting technology, such as artificial intelligence (AI) and machine learning, to enhance their customer service operations. 

    This webinar, hosted in partnership with Verizon, discussed how leading businesses and brands are building customer trust and loyalty by adopting emerging technologies to deliver great experiences for their customers.

    World-Class Business Leaders and Speakers

    speaker image
    NG
    Nadina Guglielmetti
    Vice President, General Manager, Marketing
    The Vitamin Shoppe
    speaker image
    AR
    Allan Rayson
    EVP, Chief Technology Officer and Chief Innovation Officer
    Encore Bank
    speaker image
    WG
    Will Gordy
    Director, Workplace & Customer Experience
    Verizon Business Group
    speaker image
    PN
    Patricia Nilsson
    Consumer Industries Reporter
    Financial Times

    Technology and Customer Loyalty

    What role does technology play in building customer loyalty?

    Integrating Humans and Machines

    How can organisations effectively integrate humans and machines to deliver a world-class customer experience?

    Bridging the Digital Expectation Gap

    Key lessons and outcomes learned from the retail and financial service sectors.

    Measuring Performance

     What are the effective benchmarks/KPIs to measure the performance of emerging technologies?

    Future Ready Companies

    What are the key characteristics that separate future-ready companies from the rest?

    Watch Session on Demand Now

    FT Live Digital Dialogues - fully digital one hour event experiences delivering maximum engagement. Live webinars provide unique opportunities to engage global senior audiences. All access, digital passes include access to all the live sessions PLUS all sessions on demand for 30 days. Join the conversation.

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