Business success has always been driven by a company’s ability to build a positive emotional connection between its customers and its brand. Enhanced customer loyalty has the power to set winning brands apart. What has changed in the digital era, though, is the means companies use to build and maintain loyalty. According to a recent survey of executives, 63% of businesses are now adopting technology, such as artificial intelligence (AI) and machine learning, to enhance their customer service operations. 

Companies are now investing heavily in a wide range of applications which deliver greater retention rates and reduce customer churn. From the rapid adoption of chatbots and conversation AI technology, through to embracing big data analytics to better utilise vast amounts of complex information. Businesses that effectively integrate digital technologies into their outreach strategies will be the ones best placed to increase revenue and deepen customer trust. There are some concerns to be considered, such as privacy and retaining the personal and human feel of interactions- these issues must be factored into wider plans. 

This webinar, hosted in partnership with Verizon, discussed how leading businesses and brands are building customer trust and loyalty by adopting emerging technologies to deliver great experiences for their customers. 

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