Strategies for Building Brand Loyalty

Business success has always been driven by a company’s ability to build a positive emotional connection between its customers and its brand. Enhanced customer loyalty has the power to set winning brands apart. What has changed in the digital era, though, is the means companies use to build and maintain loyalty. According to a recent survey of executives, 63% of businesses are now adopting technology, such as artificial intelligence (AI) and machine learning, to enhance their customer service operations. 

This webinar, hosted in partnership with Verizon, discussed how leading businesses and brands are building customer trust and loyalty by adopting emerging technologies to deliver great experiences for their customers.

Technology and Customer Loyalty

What role does technology play in building customer loyalty?

Integrating Humans and Machines

How can organisations effectively integrate humans and machines to deliver a world-class customer experience?

Bridging the Digital Expectation Gap

Key lessons and outcomes learned from the retail and financial service sectors.

Measuring Performance

 What are the effective benchmarks/KPIs to measure the performance of emerging technologies?

Future Ready Companies

What are the key characteristics that separate future-ready companies from the rest?

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